Who We Are
Identifize is revolutionizing the way people protect, organize, and share what matters most. We’re a technology company on a mission to bridge the physical and digital worlds through innovative products that combine smart labeling technology with powerful cloud-based software. Our next-generation solutions transform everyday items—from luggage and backpacks to emergency medical information and business networking—into connected, intelligent tools that work for you.
Founded on the belief that staying organized and connected shouldn’t be complicated, Identifize creates products that are as intuitive as they are powerful. We’re a growing team passionate about solving real-world problems with elegant technology that puts you in complete control.
Our Mission
At Identifize, we believe that life is complicated enough. Our mission is to simplify the way you recover lost items, stay organized, connect with others, and share critical information when it matters most. We’re committed to creating products and services that are:
• Easy to use – Intuitive design that works within minutes, no technical expertise required
• Privacy-focused – Your data security is our top priority; you control what’s shared and with whom
• Sustainable – Battery-free, durable products designed to last and manufactured with recycled products whenever possible
What We Do
Identifize offers a complete ecosystem of physical products and digital tools across four core solutions:
RECOVERING
Life happens. Things get left behind at TSA checkpoints, hotels, restaurants, gyms, and coffee shops. Our Recovering products turn any item into a connected object that can find its way back to you. When someone finds your lost item, a simple scan connects them with your contact information—the way you want to share it. You can even offer a reward to incentivize returns.
ALERTING
In an emergency, every second counts. Our Alerting products provide first responders and good samaritans with instant access to critical health information, emergency contacts, allergies, medications, and pre-existing conditions.
ORGANIZING
Tired of digging through boxes wondering what’s inside? Our Organizing items combine digital and physical labeling for more information when you need it. Take photos of what’s in each container, give it a location, and instantly search for your stuff from the app. Identifize makes organization effortless and searchable.
CONNECTING
The business card reimagined for the digital age. Our Connecting products let you share not just contact information, but your entire professional presence—social media, portfolio, resume, videos, documents, digital payment methods, and more. Create a profile, update information instantly without reprinting cards, and connect with a simple tap or scan.
Our Commitment to Privacy
Privacy isn’t just a feature—it’s fundamental to everything we build. Identifize gives you complete control over your personal information. You decide what’s shared, who can see it, and when. We’re transparent about our data practices, and we’re committed to handling your information responsibly.
Where to Find Us
Identifize products are currently available at select Walmart stores across the United States. We offer a complete range of solutions to fit any lifestyle or use case—from waterproof stickers and durable tags to wallet-sized cards and easy-to-spot labels. Each product comes with lifetime access to our free app and support resources.
Growing With You
We’re a new company with big ambitions. While we’re currently focused on the U.S. market, we’re constantly improving our products and rolling out new features based on customer feedback. We’re building a community of users who value organization, safety, and smart technology. Every suggestion helps us get better, and we’re excited about what’s ahead.
Join the Identifize Community
Whether you’re a frequent traveler worried about lost luggage, a parent wanting to protect your children with emergency information, someone trying to get your storage organized, or a professional looking for a better way to network—Identifize has a solution for you.
We’re more than a product company. We’re building tools that give you peace of mind, save you time, and help you stay connected to what matters most. We’re trusted for what matters most because we understand that behind every lost item, every emergency contact, and every business connection is something important to you.
Welcome to Identifize. Let’s get organized, stay connected, and keep what matters safe—together.